Golfweek

Golfweek.com paid a visit to the PGA Show Demo day. Nike is putting customization into the players' hands with their new SQ Dymo Str8-Fit driver technology, while Mizuno is experimenting with hot metal titanium, called Ti-9, on their MX700 family of metal woods.

Golfweek senior writer Jeff Rude meets some crazy characters at the 2009 PGA Merchandise Show.

Golfweek's Gene Yasuda has a one-on-one discussion with the President of Nike Golf, Cindy Davis.

Adam Schupak has a one-on-one discussion with Brian Zender, General Manager for Cobra Golf.

Golfweek.com paid a visit to the PGA Show Demo day. Bridgestone is showing off a limited release set of irons, while Adams flashes their new Speedline driver for 2009.

Golfweek.com paid a visit to the PGA Show Demo day. Let's see what Cobra and Wilson have for '09.

Gene Yasuda has a one-on-one discussion with General Manager of Wilson Golf, Tim Clarke.

Gene Yasuda sits down with Dick Lyons, Vice President and General Manager of Mizuno Golf, to discuss their MP and MX line of clubs.

Gene Yasuda sits down to talk with Dan Murphy, Senior Director of Marketing for Bridgestone Golf, about their line of golf balls.

Adam Schupak has a one-on-one discussion with CEO of Adams Golf, Chip Brewer.

Golfweek senior writer Jeff Rude cruises the floor at the 2009 PGA Merchandise Show.

Adam Schupak sits down with John Solheim, Chairman & CEO of Ping, to talk about their golden 50th anniversary.

Adam Schupak discusses Callaway's future, including their new Diablo club, with the Senior V.P. of Marketing for Callaway, Bill Knees.

Adam Schupak sits down to talk with John Kawaja, Executive V.P. of Adidas Golf.

Asher Wildman looks into the inspiration behind Revel Golf's clothing line.

Renowned swing instructor Rick Smith demonstrates the SKLZ Gyro Swing training club for senior writer Jeff Rude.

Jeff Colton, Senior Vice President of Research & Development at Callaway Golf, shows off Callaway's new I-MIX Adjustable Drivers.

Jeff Colton, Senior Vice President of Research & Development at Callaway Golf, introduces their new Hyper X drivers with Hyperbolic Face Technology.

Jeff Colton, Senior Vice President of Research & Development at Callaway Golf, introduces their new fusion irons.

Golfweek's Adam Schupak examines how the new USGA rule will affect adjustable clubs.

PGA Professional, Rob Hardy, shows off Wilson Staff's newest line of drivers, hybrids and irons.

Golfweek.com takes a look at some of the best new gadgets at the PGA Merchandise Show.

Scott Hamilton sits down to talk with Dan Murphy, Senior Director of Marketing for Bridgestone Golf.

Gene Yasuda has a one-on-one discussion with General Manager of Wilson Golf, Tim Clarke.

Asher Wildman, Scott Hamilton, and Gene Yasuda sit down to talk about everything PGA Show.

Gene Yasuda sits down to talk with John Kawaja, Executive V.P. of Adidas Golf.

Senior writer Jeff Rude takes another lap at the PGA Merchandise Show and runs into some celebrities and oddities.

Asher Wildman asks people what they are wearing to Izod's Hall and Oates concert.

Scott Hamilton talks with Pete Sanchez, President and C.O.O. of Fujikura Composites, about the new trend of adjustability.

Adam Schupak discusses Callaway's future with the Senior V.P. of Marketing for Callaway, Bill Knees.

Scott Hamilton has a one-on-one discussion with CEO of Adams Golf, Chip Brewer.

Scott Hamilton sits down with John Hoeflich Senior Vice President of Nickent Golf.

Asher Wildman takes a trip to the other half of the PGA Merchandise Show...fashion.

Adam Schupak sits down with John K Solheim Vice President of Engineering, Ping.

Scott Hamilton sits down with Dick Lyons, V.P./General Manager of Mizuno Golf.

Mizuno Bettinardi shows how it has implemented "FIT Face Technology" into their new Black Carbon putter.

Johnny Damon is at the show sporting a handicap improvement of 6 strokes. What's his secret?

If you didn't get a chance to stop by Nicklaus Golf, you missed out on a great show. Join Jeff Rude as he experiences Nicklaus' magic.

Scott Hamilton sits down with Gene Simpson Senior Vice President, UST Shafts.

Srixon's newest driver, the Z-RW, has the largest head in company history. We also get a sneak peek at their latest irons, the smaller cavity I-701 Tour.

Senior writer Jeff Rude takes a daily tour of the PGA Merchandise Show.

A sneak peek at Bridgestone’s 2008 lineup that “is going to change the marketplace.”

John Solheim introduces viewers to the G10, Ping's next generation of woods.

Gene Yasuda sits down with Mike Pai, V.P. of Marketing & Advertising, Srixon.

Adam Schupak sits down with David Glod President and Founder of Tour Edge Golf.

Adams Golf continues to make clubs for those who need a little help with their games. Better players aren't left out either.

The Sumo2 driver has the same look, but a sweeter sound. Find out how Nike has made a putter to fool the eyes.

TaylorMade says sqaure-headed drivers won't last; Focus on China; The Leaderboard combines golf and pilates.

Economic Summit looks to speed up play; Greg Norman talks about MacGregor merger; Nike vs. Adidas is more than just footwear.

• Pod 1 - True Temper executives unveil a shaft they predict will redefine the market.

• Pod 2 - PGA professionals try out the new square-headed drivers at Demo Day.

• Pod 3 - Fashion Director Auke Hempenius takes us "Behind the Seams" for his fashion predictions at this year’s PGA Show.